Seed Retreat is a community that creates experiences to deepen our connection to ourselves, nature, and the world. Through the practices of running, mindfulness, and sports psychology, Seed Retreat explores our relationship to movement and what it means to be fully alive.

Seed Retreat came to us looking for a full brand identity and website going into their 2023 retreat season. The brand has 4 core values: Curiosity, Interconnection, Self Authorship and Joy. They wanted these 4 values to be at the heart of everything we created, which led our exploration of icons and imagery. We created a complete set of logos, marks, icons, illustrations, a type palette, and a custom color palette, along with photo direction and their website.