




We're Trout Design Co., a design studio that creates thoughtful work to showcase authenticity & help your brand grow.
â Branding
â Brand Strategy
â Illustration
â Custom Type
â Packaging
â Web Design
â Print & Digital
The Duo

Debbie Trout
Founder & Designer
â LEO
â HOT TEA
â LEWIS HAMILTON WON 8 TITLES
â
Debbie is the founder and designer at Trout Design Co. Creative and collaborative, she brings a vibrant mix of passion and strategy to every project. She’s worked with a variety of unique brands and has infused personality and purpose into each. A background including an MA degree in Graphic Design from Iowa State University and prior agency experience led her to start Trout Design Co. in 2017. Her work often integrates custom type, an ongoing pursuit and passion of hers. Outside of design she enjoys skateboarding, grounding, and 90s fashion. Hawai'i is her favorite place on earth, and her Golden Retriever Rusty is always by her side.


Tim Trout
Project Manager & Strategist
â SAGITTARIUS
â COFFEE
â SHOOK ELTON JOHN'S HAND ONCE
â
Tim is the project manager at Trout Design Co., and also works with research, strategy, and creative ideation behind our projects. He is an analytical but outside-the-box thinker and brings another layer of thought and interpretation to our work. A Watson to Debbie's Holmes at Trout Design, he adds his unique perspective and background to every project we create. Working with TDC since it opened, he also teaches 6th grade math during the school year. Alongside his work here he likes playing sports, bucket hats, and Aerosmith. One time he was mistaken for Nick Jonas.
A LOOK AT OUR PROCESS

Discover
Who Are Ya?
To kick things off, we’ll get on a discovery call and get to know everything about your brand. We’ll ask you some questions and talk them over to help us formulate a direction for strategy. This step gives us a chance to understand who you are, where you’re headed and what your goals are. Once we have a plan we’ll start our creative brainstorm with our discovery where we develop a strategic blueprint along with a vision and aesthetic for your brand.
Design
The Flow State
Here we take the information from our discovery, along with our strategy, and start bringing these ideas to life. We enter a creative flow state while exploring all the design possibilities until we get down to the direction that we believe communicates your brand and your value best. We’ll talk through and present the designs to you, along with mockups so you can visualize the brand fully out there in the world. Together we will refine things until it's a complete and total ...“chef's kiss."
Launch
Here's to You!
Here we add the finishing touches along with creating any additional materials needed for your official launch. We then deliver the final brand assets along with a comprehensive brand guidelines book (an owner’s manual of sorts), for you to reference so you can use the work in the best way possible. We'll open a bottle of champagne and make a toast to you and your brand. Until next time…
We've had the opportunity to work with some truly amazing people and their brands.



Our clients on the map
We’re located in Greenville, SC, but our work gets to call a lot of cool places “home." Having worked with a variety and diverse group of clients we're happy to have been a part of their journey...wherever it's been.
= Clients



Beyond
We do work with clients outside the US, as well!




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#brandidentity #visualidentity #branding #logoinspiration #designinspiration #moodboard #creativedirection #interiordesign #eclecticdesign #logodesigner #branddesigner #adobe #troutdesignco


#customtype #custombranding #process #typography #lettering #brandidentity #graphicdesigner #graphicdesign #designinspo #designbrew #typedesign #logoinspirations #logos #logodesigner #designinspiration #visualidentity #entrepreneur #designstudio #troutdesignco


Ready for a unique brand that showcases the value of your products and services? Head to our link in bio to work with us!
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1. Personalized Brand Assessment đŞ
First, we get a clear picture of where you are and where youâre headed, looking at your goals as a business, along with your strengths, challenges, and how you connect with your audience.
2. Strategic Brand Foundation đŻ
We lay down a strong foundation with a clear strategy by defining your values and messaging so every brand move feels natural and purposeful.
3. Purpose Driven Direction â¨
We map out a creative vision thatâs aligned with your mission and purpose, ensuring every decisionâfrom visuals to messagingâis aligned with what your brand stands for and the impact it aims to make.
4. Authentic Design Solution đŽ
This is where your brand truly comes to life. We craft a cohesive set of unique visuals that are authentic to your business and create a strong connection with your audience.
5. Cohesive Brand Execution đ
Consistency is everything! We make sure your brand feels the same everywhere, so itâs easy for people to recognize and remember you.
Ready to make your brand unforgettable? Head to the link in our bio to get started!
#branddesigner #designprocess #visualidentity #branding #graphicdesign #logodesigner #designinspiration #brandidentitydesign #strategy #brandstrategy #creativeagency #graphicdesigner #adobe #troutdesignco


#festivalbranding #branddesign #branddesigner #designinspo #posterdesign #illustration #fallfestival #creativebusiness #creativeentrepreneur #branddesign #adobeillustrator #designbrew #designinspiration


#brandidentity #logodesigner #logomark #logoinspirations


One piece of this experience is a logo mark, a simplified symbol or icon for a brand.
Logo marks are a small but impactful part of a brand identity and are meant to be scalable and easily recognizable.
Looking for a thoughtful brand identity that makes an impact? Just click the link in our bio to work with us!
#brandidentity #logodesigns #visualidentity #buildabrand #logodesigner #designstudio


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Throughout the project we explored energetic visuals, a 3-D type exploration and multiple patterns for the brand, and wanted the work to feel like it was moving, and to jump out at you! Boompaâs guiding message of âLet the Wild Out!â meant every aspect of the brand needed to be confident and expressive to showcase and promote this soul and energy.
âBoompa is the exclamation mark when you land that new trick, make that goal or win that dance off. Itâs claiming back that self confidence and not giving a flying fox!â - Koa
#brandidentity #branding #logo #logoinspiration #design #designinspo #designer #pattern #illustration #type #customtype #typography #color #colorpalette #adobe #adobeillustrator #adobeexpress #adobephotoshop #graphicdesign #graphicdesigner #branddesigner #energy #fashion #surfing #expressive #troutdesignco


If you took away the logo, would people still remember and connect with the essence of your brand? Itâs the story, values, and emotions behind the visuals that truly define your brand and resonate with people long after theyâve seen your logo.
If youâre ready to showcase your story, letâs make it happen! đĄâ¨
#branding #logovsbranding #branddesigner #logo #brand #designinspo #brandidentity #graphicdesigner #designinspiration #designer #clientprocess #troutdesignco


#graphicdesign #logo #logodesigner #branding #brandidentity #queen #designinspo #designinspiration #logoinspiration #logoexploration #graphicdesign #logomark #branddesigner #troutdesignco


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These applications are not final and Iâm excited to share the rest of this brandâs visual identity but I wanted to give a peek at what Iâm currently experimenting with. More to come! đ
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#art #artmuseum #interactiveart #exhibitionart #inspiration #design #designinspo #designer #designer #wndrmuseum #boston


Iâd like to say an extra thank you to our clients we have worked with over the past few weeks and months. Timelines and deliveries have been shifted due to all of this and you all have been nothing but kind and completely understanding throughout. I canât really say enough how much that means. Thanks again for the love and support.đ
xDebbie & Tim


#moodboardmonday #moodboard #branding #brandinginspo #branddesign #graphicdesign #graphicdesigner #logo #logodesigner #logoinspirations #inspiration #holisticbranding #mushrooms #functionalmushrooms #uniquebranding #adobe #adobeillustrator #troutdesignco


#illustration #posterdesign #graphicdesign #graphicdesigner #ipad #procreate #procreateart #artdeco #adobe #adobeillustrator #festivaldesign #designer #designinspo #troutdesignco


The vision for the branding was a mixture of type, color and design elements that conveyed a bold but approachable message. We wanted the designs to mirror Rexâs fun, bright and motivational approach to fitness and wellness.
We used strong visual elements paired with a vibrant color palette to reflect energy and movement as well.
Ready for a thoughtful brand that showcases your business? Click the link in our bio to get started. đ
#branddesign #branddesigner #designinspiration #designer #visualidentity #designinspo #adobe #adobeillustrator #adobeexpress #fitness #branding #graphicdesigner #graphicdesign #customtype #custombranding #process #troutdesignco


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If you love what you see, weâre booking for the Spring! Go to our Inquire page, fill out a few questions, smash that âSend Itâ button, and weâll be in touch!
See you out there. âđź
x TDC
#newwebsite #designstudio #newwork #graphicdesign #designstudio #digitalarts #designer #graphicdesigner #logodesigner #branddesigner #logos #illustration #adobe #adobeillustrator #visualidentity #branding #branddesign #troutdesignco


alongside our client work weâve been spending some extra time working on internal things for TDC. Looking forward to sharing more on that later this week! âđź
x Debbie


#christmas #merrychristmas #christmasfestival #festival #posterdesign #design #graphicdesigner #illustration #digitalartist #adobe #illustrator #adobeillustrator #troutdesignco


Joygem is a woman-founded food company that empowers all people to slay their hangry vibes with convenient nourishment. This unchosen branding concept for Joygem was meant to showcase this divine product with subtle nods to the Southwest, and it sure was a fun one. This was not the chosen concept but the final one is even better! Stay tuned!
#brandinginspiration #branding #branddesign #logos #logodesigning #logoinspiration #typography #illustration #packaging #adobe #adobeillustrator #illustrator #designer #designinspiration #graphicdesign #graphicdesigner #troutdesignco


âActâ was my intention set for the last year, and itâs been giving exploration and cosmic alignment. The next year will be full of amazing possibilities and collaborationsâŚIâve never been more excited about WHAT IS COMING.â¨
Interested in working with us? Head over to the link in our bio and fill out our inquiry form to get started!
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On-brand gifs, illustrations, and icons are some additional items we like to incorporate when designing a brandâs visual identity. By adding in these custom designs they provide a great opportunity to add personality, movement, and give a little extra life to a brand. This simple gif here is from a recent concept for a current client that was meant to represent mindfulness. đ
#branddesign #branddesigner #brandidentity #gif #mindfulness #adobe #procreate #procreateanimation #graphicdesigner #designinspiration #illustrator #troutdesignco


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The brand has a unique, signature style and Stretchlace wanted their packaging to continue to display their range of stretchy shoelaces. We created 5 custom package designs for them with hand drawn illustration and type to help display the uniqueness of each product and to showcase how valuable their products are.
If youâre already killinâ it in your biz but youâre ready for MORE...we can also help with that! Click the link in our bio to fill out our inquiry form to get started! â¨
#designinspo #packaging #packaginginspo #graphicdesign #packagingdesign #branddesigner #graphicdesigner #illustration #typography #typedesign #stretchlace #shoelaces #handdrawntype #adobe #illustrator #troutdesignco


Currently wrapping up a few things the first part of this week, then starting a few new projects the second half!
If you would like to work with us this spring please fill out our inquiry form via the link in our bio!
#brandinginspo #branddesigner #branddesign #expression #wild #surfing #hawaii #illustration #illustrator #adobe #adobeillustrator #cool #coolcats #designstudio #dailydesignpick #graphicdesign #graphicdesigner #logo #logodesigner #troutdesignco


#type #typography #fonts #creativebranding #brandingdesigner #typedesign #branddesigner #graphicdesign #graphicdesigner #graphicdesigninspo #typeinspo #designinspo #tedlasso #tedlassoappletv #tedlassoislife #troutdesignco #appletv #appletvplus


Seed Retreat is a community that creates experiences to deepen our connection to ourselves, nature, and the world. Through the practices of running, mindfulness, and sports psychology, Seed Retreat explores our relationship to movement and what it means to be fully alive.
This project was a full brand identity along with a website, including various logos, marks, icons, illustrations, a type palette, photo direction, and a custom color palette to tie it all together!
When we work with our clients we dig deep into their purpose and values to create a unique and lasting brand identity that authentically communicates who they are and what they do.
If you would like to create a lasting brand with us apply now through the link in our bio!
#branddesign #branddesigninspo #branddesigner #brandandwebdesigner #logodesigninspiration #graphicdesign #graphicdesigner #brandidentity #webdesign #custombranding #logodesign #branding


#sharktank #asseenonsharktank #packaging #packagingdesign #branding #customtype #whimsical #illustration #adobe #illustrator #sketch #handdrawn #logo #logodesigner #logoinspiration #graphicdesigner #graphicdesign #branddesigner #freelancedesigner #typography #experimentaltype #troutdesignco


Another thing Kelsey had mentioned was how she loved the symbology of a sun, which worked really nicely with the name, So Much Life. We made the sun mark to not only complement the designs but also to be a symbol for life, a new day and a new start. This little mark is a nice little cherry on top to complement what Kelsey has already built.
This was a wonderful project, and I really enjoyed working with Kelsey to help bring her vision to LIFE.â¨
#branding #branddesigner #logodesign #identitydesign #visualidentity #colorpalette #logodesigner #logoinspiration #typography #type #illustration #adobe #illustrator #graphicdesign #graphicdesigner #rebrand #freelancedesigner #designer #designinspiration #austintexas #austin #blog #troutdesignco


Weâre now booking throughout the end of the year! Get started by filling out our inquiry form at the link in our bioâŚweâd love to hear what you have in mind!
Cheers to many more creative years! đĽâ¨
#brandidentity #branding #designstudio #5years #designer #businessowner #loveourclients #branddesignstudio #happyanniversary #visualidentity #identitydesign #logo #logodesign #logodesigner #logoinspiration #graphicdesigner #graphicdesign #branddesigner #freelancedesigner #adobe #packaging #customtype #illustration #typography #experimentaltype #hireus #TroutDesignCo


It was a joy, and an absolute honor, to work with writer, composer, lyricist, performer, podcaster, kabarettist and coach Amy Jo on this.
We designed the visual identity for the musical, as well as promotional materials.
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