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Rex Level Fitness


Branding / Illustration / Website Design / Merchandise / Photography

We developed the branding and website for Rex Level Fitness, an online fitness platform promoting a balanced lifestyle and holistic approach to health and wellness.

The vision for the branding of Rex Level Fitness was a mixture of type, color and design elements that conveyed a bold but approachable message to clients. We wanted the designs to mirror Rex’s fun, bright, and motivational approach to wellness, and to get people excited to use health and fitness as a way to go out and live the life they want. Lightning bolts and a bold color palette were used for this purpose, as well as illustrations for the various offerings under the Rex Level umbrella.

Along with the branding we created and photographed for Rex Level’s website, showcasing their services in a clear way and carrying over the motivational, open attitude of the brand.

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