Brand identity work we created for Pedal, an app-based car buying company out of Los Angeles.

Pedal seeks to make the car buying process simpler and easier for car buyers. We created a set of marketing materials and patterns that play off of the navigation and wayfinding elements that we often see in transportation. The angular shapes and patterns are a reference to getting you from one place to the next, both in your car and by guiding the buyer throughout the car buying process.