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Handcrafted By Heidi


Branding / Packaging / Illustration

Brand identity work we created for Handcrafted by Heidi, a boutique brand featuring handcrafted macrame and florals. We customized type and designed the custom “H” macrame mark to communicate the “handcrafted” aspect of the brand. We also created a welcoming color palette and rounded it out with additional brand illustrations and signage, branded packaging tape and hang tags.

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