Branding we created for Florida Explored, an online community made up of photographers, travelers, and outdoor enthusiasts. This community focuses on the exploration of Florida’s outdoors, including natural springs, hiking trails, wildlife and sunsets. While Florida is well known for its beaches, the community wanted branding that could help highlight the other aspects of Florida's beauty.

We created branding materials that were representative of their content, to increase recognizability for the community and to add consistency to their platform.