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We build meaningful brands aligned in strategy.
Your brand is how the world experiences you, and it deserves to be something you're proud of. We build meaningful brand systems that are anchored in strategy, crafted with intention, and unmistakably yours.
Think of us as your creative partner.
We've spent eight years helping businesses grow by building full brand identities they're genuinely proud of. We've partnered with everyone from startups to global names like Adobe, and the approach is always the same: dig deep, get strategic, then design something that's unmistakably you.
What We Do
❋ Brand Strategy
❋ Brand Identity
❋ Illustration
❋ Custom Type
❋ Packaging
❋ Web Design
❋ Print & Digital
THE MAGIC SAUCE
Our Process
Before we ever open a design file, we do the deep work, uncovering what makes your brand tick, who it's for, and what it needs to say. That foundation is why our work lasts.
Meet the Duo
TWO FIRE SIGNS
Trout Design Co. is Debbie and Tim, a wife and husband duo building brands with equal parts creativity and strategy. Debbie leads design and client experience; Tim anchors every project in research and intentional direction. Since 2017, we've been helping brands across the country show up with confidence.
It’s the thinking that happens before we ever start designing.
We start with words. Lots of them. Every idea, feeling, and little detail that makes the brand what it is (or what it wants to become) gets pulled out and written down. No editing. No trying to make it sound perfect. Just a full brain dump of everything living around the brand.
Then comes the fun part: finding the ideas hiding between the lines. The unexpected connections. The words and ideas nobody thought to use. The little sparks that make a brand feel different.
Because that unseen layer is what separates a brand that simply looks good from one that actually connects.
This is where everything starts. The foundation, the strategy, the why behind every choice we make.
We start with words. Lots of them. Every idea, feeling, and little detail that makes the brand what it is (or what it wants to become) gets pulled out and written down. No editing. No trying to make it sound perfect. Just a full brain dump of everything living around the brand.
Then comes the fun part: finding the ideas hiding between the lines. The unexpected connections. The words and ideas nobody thought to use. The little sparks that make a brand feel different.
Because that unseen layer is what separates a brand that simply looks good from one that actually connects.
This is where everything starts. The foundation, the strategy, the why behind every choice we make.
Now that summer has officially started, it felt like the right excuse to dig into the archives. ☀️
Designed this t-shirt collection for a Hawaii brand made for the people who visit once and spend the next year planning how to get back.
Honestly? Same.
Which one would you wear? 😎
Designed this t-shirt collection for a Hawaii brand made for the people who visit once and spend the next year planning how to get back.
Honestly? Same.
Which one would you wear? 😎
Wishing you all a very Merry Christmas! 🎄
Our mood boards go beyond aesthetics, they're a crucial part of our creative process. ✨
We use them to refine our strategy and translate it into visuals that everyone can get behind. 🧭
Here's a look at some of our past mood boards that showcase the inspiration behind our biggest ideas. 🧩
It's how we ensure every design element feels deliberate and cohesive. 🎯
We use them to refine our strategy and translate it into visuals that everyone can get behind. 🧭
Here's a look at some of our past mood boards that showcase the inspiration behind our biggest ideas. 🧩
It's how we ensure every design element feels deliberate and cohesive. 🎯
Ever wonder what our design process looks like? 🤓
Here’s a peek at my process for the poster for this year’s Christmas of a Dickens Festival in Franklin, TN. Every detail is intentional and crafted to support the story and experience of the event.
All aligned and brought together with a touch of Christmas charm. 🎄✨
Here’s a peek at my process for the poster for this year’s Christmas of a Dickens Festival in Franklin, TN. Every detail is intentional and crafted to support the story and experience of the event.
All aligned and brought together with a touch of Christmas charm. 🎄✨
8 YEARS. 🎉 Earlier this month, we celebrated 8 years of Trout Design Co. Two fire signs, building brands with vision and impact.⚡️
We’re a creative yin and yang: I’m usually out front shaping ideas, direction and working with clients, while Tim works behind the scenes, adding thought, structure, and keeping every brand rooted in strategy and intention.🧠
What you’re seeing here is just a fraction of the work we’ve created over the years. Eight years in, and the work keeps getting sharper, deeper, and more aligned. Grateful for every brand we’ve helped build and excited for the ones we haven’t met yet.✨🔥
We’re a creative yin and yang: I’m usually out front shaping ideas, direction and working with clients, while Tim works behind the scenes, adding thought, structure, and keeping every brand rooted in strategy and intention.🧠
What you’re seeing here is just a fraction of the work we’ve created over the years. Eight years in, and the work keeps getting sharper, deeper, and more aligned. Grateful for every brand we’ve helped build and excited for the ones we haven’t met yet.✨🔥
WOWZA…let's create some simple block lettering together! ✍🏼
#graphicdesign #typography #blocklettering #ipad #typeverything #typegang #procreate #branddesigner #designinspo #designinspiration #troutdesignco #ipadlettering
#graphicdesign #typography #blocklettering #ipad #typeverything #typegang #procreate #branddesigner #designinspo #designinspiration #troutdesignco #ipadlettering
Just wrapped the visual identity for the Highlands‑Cashiers Film Festival, and this one was all about capturing a sense of place and nostalgia. Inspired by classic cinema, community, and the festival’s mountain setting, the system comes to life across everything from posters to tote bags, creating a consistent, welcoming experience.
Have a story to tell? Let’s build the brand that brings it to life. 🎬
Have a story to tell? Let’s build the brand that brings it to life. 🎬
Sharing a small glimpse into the strategy and creative direction that goes into our brand identity projects. 💭
When we take on a brand, we don’t just jump into design, we start by diving deep to understand who our client is and the value their products or services bring. Every research insight, every foundational element, and every strategy is carefully mapped out before any visuals for the brand come to life. By the time we begin designing, we already have a clear picture and a complete set of ideas to showcase our client authentically. 🔎
This part of our process is what allows us to create cohesive, meaningful brand identities for a wide range of clients that truly resonate. ✨
Ready to bring your brand to life? We’re here to help. 🤓
When we take on a brand, we don’t just jump into design, we start by diving deep to understand who our client is and the value their products or services bring. Every research insight, every foundational element, and every strategy is carefully mapped out before any visuals for the brand come to life. By the time we begin designing, we already have a clear picture and a complete set of ideas to showcase our client authentically. 🔎
This part of our process is what allows us to create cohesive, meaningful brand identities for a wide range of clients that truly resonate. ✨
Ready to bring your brand to life? We’re here to help. 🤓
Pulled this one from the archives. This was a passion project rebrand I did a few years ago for Wimbledon that I never ended up sharing. With the tournament wrapping this weekend, it felt like the perfect time to share!
The whole concept centers around the grass. It’s what makes Wimbledon Wimbledon. I wanted the identity to feel fresh but still rooted in tradition—crisp lines, bold greens, playful type, and little nods to the charm of the Wimbledon atmosphere (yes, strawberries included).
Swipe through for a look at the full visual system.🎾🌱🍓
#wimbledon #wimbledon2025 #branddesign #tennis #branddesigner #designstudio #wimbledoncentrecourt #wimbledonchampionships #gamesetmatch #strawberriesandcream
The whole concept centers around the grass. It’s what makes Wimbledon Wimbledon. I wanted the identity to feel fresh but still rooted in tradition—crisp lines, bold greens, playful type, and little nods to the charm of the Wimbledon atmosphere (yes, strawberries included).
Swipe through for a look at the full visual system.🎾🌱🍓
#wimbledon #wimbledon2025 #branddesign #tennis #branddesigner #designstudio #wimbledoncentrecourt #wimbledonchampionships #gamesetmatch #strawberriesandcream
Got an early look at @gardensongreen before its official opening, and wow—seeing the brand come to life in such a stunning space is truly special. We’ve been working on their brand identity, and it’s incredible to watch it all come together! Can’t wait to share the full brand with you soon. Mark your calendars—the grand opening is April 5th, and you have to experience this beautiful space for yourself!
A look at the poster we designed for Franklin, Tennessee’s Dickens of a Christmas festival that took place last weekend. 🎄✨
#festivalbranding #branddesign #branddesigner #designinspo #posterdesign #illustration #christmasfestival #festivaldesign #dickens24 #dickensofachristmas #dickensofachristmasfranklin #nutcracker #creativebusiness #creativeentrepreneur #branddesign #adobeillustrator #designbrew #designinspiration
#festivalbranding #branddesign #branddesigner #designinspo #posterdesign #illustration #christmasfestival #festivaldesign #dickens24 #dickensofachristmas #dickensofachristmasfranklin #nutcracker #creativebusiness #creativeentrepreneur #branddesign #adobeillustrator #designbrew #designinspiration
Happy #moodboardmonday! Here’s a small peek at the brand mood board and creative direction put together for an interior design business. 🧡
#brandidentity #visualidentity #branding #logoinspiration #designinspiration #moodboard #creativedirection #interiordesign #eclecticdesign #logodesigner #branddesigner #adobe #troutdesignco
#brandidentity #visualidentity #branding #logoinspiration #designinspiration #moodboard #creativedirection #interiordesign #eclecticdesign #logodesigner #branddesigner #adobe #troutdesignco
A little behind the scenes process crafting a custom letter G. Every detail matters in making your brand stand out! ✍🏼✨
#customtype #custombranding #process #typography #lettering #brandidentity #graphicdesigner #graphicdesign #designinspo #designbrew #typedesign #logoinspirations #logos #logodesigner #designinspiration #visualidentity #entrepreneur #designstudio #troutdesignco
#customtype #custombranding #process #typography #lettering #brandidentity #graphicdesigner #graphicdesign #designinspo #designbrew #typedesign #logoinspirations #logos #logodesigner #designinspiration #visualidentity #entrepreneur #designstudio #troutdesignco
A look at the brand identity and packaging for Shroomz! This non-alcoholic drink is the perfect pick for anyone looking to boost focus, feel calmer, and support their wellness journey with the natural power of mushrooms. 🧠✨
Ready for a unique brand that showcases the value of your products and services? Head to our link in bio to work with us!
#brandidentity #visualidentity #logodesigner #branding #uniquebranding #custombranding #logoinspirations #strategy #brandstrategy #designbrew #designinspiration #designinspo #graphicdesign #entrepreneur #adobe #adobeillustrator #adobephotoshop #adobecreativecloud #typography #customtype #illustration #troutdesignco
Ready for a unique brand that showcases the value of your products and services? Head to our link in bio to work with us!
#brandidentity #visualidentity #logodesigner #branding #uniquebranding #custombranding #logoinspirations #strategy #brandstrategy #designbrew #designinspiration #designinspo #graphicdesign #entrepreneur #adobe #adobeillustrator #adobephotoshop #adobecreativecloud #typography #customtype #illustration #troutdesignco
Creating a memorable brand isn’t just about looking good—it’s about building something that resonates with your audience. Our process is designed to uncover what makes your business unique and bring it to life. Here’s a small look at how we do it:
1. Personalized Brand Assessment 🪞
First, we get a clear picture of where you are and where you’re headed, looking at your goals as a business, along with your strengths, challenges, and how you connect with your audience.
2. Strategic Brand Foundation 🎯
We lay down a strong foundation with a clear strategy by defining your values and messaging so every brand move feels natural and purposeful.
3. Purpose Driven Direction ✨
We map out a creative vision that’s aligned with your mission and purpose, ensuring every decision—from visuals to messaging—is aligned with what your brand stands for and the impact it aims to make.
4. Authentic Design Solution 🔮
This is where your brand truly comes to life. We craft a cohesive set of unique visuals that are authentic to your business and create a strong connection with your audience.
5. Cohesive Brand Execution 🏆
Consistency is everything! We make sure your brand feels the same everywhere, so it’s easy for people to recognize and remember you.
Ready to make your brand unforgettable? Head to the link in our bio to get started!
#branddesigner #designprocess #visualidentity #branding #graphicdesign #logodesigner #designinspiration #brandidentitydesign #strategy #brandstrategy #creativeagency #graphicdesigner #adobe #troutdesignco
1. Personalized Brand Assessment 🪞
First, we get a clear picture of where you are and where you’re headed, looking at your goals as a business, along with your strengths, challenges, and how you connect with your audience.
2. Strategic Brand Foundation 🎯
We lay down a strong foundation with a clear strategy by defining your values and messaging so every brand move feels natural and purposeful.
3. Purpose Driven Direction ✨
We map out a creative vision that’s aligned with your mission and purpose, ensuring every decision—from visuals to messaging—is aligned with what your brand stands for and the impact it aims to make.
4. Authentic Design Solution 🔮
This is where your brand truly comes to life. We craft a cohesive set of unique visuals that are authentic to your business and create a strong connection with your audience.
5. Cohesive Brand Execution 🏆
Consistency is everything! We make sure your brand feels the same everywhere, so it’s easy for people to recognize and remember you.
Ready to make your brand unforgettable? Head to the link in our bio to get started!
#branddesigner #designprocess #visualidentity #branding #graphicdesign #logodesigner #designinspiration #brandidentitydesign #strategy #brandstrategy #creativeagency #graphicdesigner #adobe #troutdesignco
A look at the poster we designed for Franklin, Tennessee’s Pumpkinfest that took place this weekend. 🍂
#festivalbranding #branddesign #branddesigner #designinspo #posterdesign #illustration #fallfestival #creativebusiness #creativeentrepreneur #branddesign #adobeillustrator #designbrew #designinspiration
#festivalbranding #branddesign #branddesigner #designinspo #posterdesign #illustration #fallfestival #creativebusiness #creativeentrepreneur #branddesign #adobeillustrator #designbrew #designinspiration
A collection of brand marks we’ve created over the years, expanding on my last post.💡💥
#brandidentity #logodesigner #logomark #logoinspirations
#brandidentity #logodesigner #logomark #logoinspirations
With every visual identity project we include a series of logos and visuals for our clients so their branding can be applied to various platforms and applications. These pieces all work together as a whole to create a cohesive experience.
One piece of this experience is a logo mark, a simplified symbol or icon for a brand.
Logo marks are a small but impactful part of a brand identity and are meant to be scalable and easily recognizable.
Looking for a thoughtful brand identity that makes an impact? Just click the link in our bio to work with us!
#brandidentity #logodesigns #visualidentity #buildabrand #logodesigner #designstudio
One piece of this experience is a logo mark, a simplified symbol or icon for a brand.
Logo marks are a small but impactful part of a brand identity and are meant to be scalable and easily recognizable.
Looking for a thoughtful brand identity that makes an impact? Just click the link in our bio to work with us!
#brandidentity #logodesigns #visualidentity #buildabrand #logodesigner #designstudio
Boompa 3/3: A closer look at some apparel and merchandise designs for Boompa such as shirts, sunglasses, stickers and hoodies.
#brandidentity #branding #logo #logoinspiration #design #designinspo #designer #pattern #illustration #type #customtype #typography #color #colorpalette #adobe #adobeillustrator #adobeexpress #adobephotoshop #graphicdesign #graphicdesigner #branddesigner #energy #fashion #surfing #expressive #troutdesignco
#brandidentity #branding #logo #logoinspiration #design #designinspo #designer #pattern #illustration #type #customtype #typography #color #colorpalette #adobe #adobeillustrator #adobeexpress #adobephotoshop #graphicdesign #graphicdesigner #branddesigner #energy #fashion #surfing #expressive #troutdesignco
Boompa 2/3: Boompa’s brand Identity includes custom type to form the logomark, along with custom illustrations, patterns, and a bold brand color palette. We created the cheetah illustration as a mascot for the brand, a symbol of the inner wild ready to come out. All these elements work together to showcase the brand’s message of authentic expression.
#brandidentity #branding #logo #logoinspiration #design #designinspo #designer #pattern #illustration #type #customtype #typography #color #colorpalette #adobe #adobeillustrator #adobeexpress #adobephotoshop #graphicdesign #graphicdesigner #branddesigner #energy #fashion #surfing #expressive #troutdesignco
#brandidentity #branding #logo #logoinspiration #design #designinspo #designer #pattern #illustration #type #customtype #typography #color #colorpalette #adobe #adobeillustrator #adobeexpress #adobephotoshop #graphicdesign #graphicdesigner #branddesigner #energy #fashion #surfing #expressive #troutdesignco
Boompa 1/3: Brand identity for Boompa, a lifestyle brand from pro surfer Koa Smith out of the North Shore of Hawai’i. Boompa is a creative expression of the wild inner self screaming to be let out!
Throughout the project we explored energetic visuals, a 3-D type exploration and multiple patterns for the brand, and wanted the work to feel like it was moving, and to jump out at you! Boompa’s guiding message of “Let the Wild Out!” meant every aspect of the brand needed to be confident and expressive to showcase and promote this soul and energy.
“Boompa is the exclamation mark when you land that new trick, make that goal or win that dance off. It’s claiming back that self confidence and not giving a flying fox!” - Koa
#brandidentity #branding #logo #logoinspiration #design #designinspo #designer #pattern #illustration #type #customtype #typography #color #colorpalette #adobe #adobeillustrator #adobeexpress #adobephotoshop #graphicdesign #graphicdesigner #branddesigner #energy #fashion #surfing #expressive #troutdesignco
Throughout the project we explored energetic visuals, a 3-D type exploration and multiple patterns for the brand, and wanted the work to feel like it was moving, and to jump out at you! Boompa’s guiding message of “Let the Wild Out!” meant every aspect of the brand needed to be confident and expressive to showcase and promote this soul and energy.
“Boompa is the exclamation mark when you land that new trick, make that goal or win that dance off. It’s claiming back that self confidence and not giving a flying fox!” - Koa
#brandidentity #branding #logo #logoinspiration #design #designinspo #designer #pattern #illustration #type #customtype #typography #color #colorpalette #adobe #adobeillustrator #adobeexpress #adobephotoshop #graphicdesign #graphicdesigner #branddesigner #energy #fashion #surfing #expressive #troutdesignco
A logo is just a symbol. A brand? It’s a series of visuals that create and support the entire experience and story behind that symbol. While a logo can make a great first impression, a strong brand builds lasting connections. 🤝🏼
If you took away the logo, would people still remember and connect with the essence of your brand? It’s the story, values, and emotions behind the visuals that truly define your brand and resonate with people long after they’ve seen your logo.
If you’re ready to showcase your story, let’s make it happen! 💡✨
#branding #logovsbranding #branddesigner #logo #brand #designinspo #brandidentity #graphicdesigner #designinspiration #designer #clientprocess #troutdesignco
If you took away the logo, would people still remember and connect with the essence of your brand? It’s the story, values, and emotions behind the visuals that truly define your brand and resonate with people long after they’ve seen your logo.
If you’re ready to showcase your story, let’s make it happen! 💡✨
#branding #logovsbranding #branddesigner #logo #brand #designinspo #brandidentity #graphicdesigner #designinspiration #designer #clientprocess #troutdesignco
Had to share this queen logo mark exploration from a client branding project. 👑
#graphicdesign #logo #logodesigner #branding #brandidentity #queen #designinspo #designinspiration #logoinspiration #logoexploration #graphicdesign #logomark #branddesigner #troutdesignco
#graphicdesign #logo #logodesigner #branding #brandidentity #queen #designinspo #designinspiration #logoinspiration #logoexploration #graphicdesign #logomark #branddesigner #troutdesignco
How would you describe my design style?
#branddesigner #designer #mywork #brandidentity #illustration #typedesign #custombranding #graphicdesigner #graphicdesigndaily #adobe #adobeillustrator #adobephotoshop #adobeexpress #packagingdesign #webdesigner #designinspo #logo #logodesigner #logoinspiration #troutdesignco
#branddesigner #designer #mywork #brandidentity #illustration #typedesign #custombranding #graphicdesigner #graphicdesigndaily #adobe #adobeillustrator #adobephotoshop #adobeexpress #packagingdesign #webdesigner #designinspo #logo #logodesigner #logoinspiration #troutdesignco
Something I typically don’t advise is using the same brand element across all applications, but in this case I fell in love with this “B” mark. I wanted to see how many different ways I could use it across different applications while still making it visually interesting and representative of the brand. Ideally you would use various design elements such as a primary logo including the name, logotypes, sub marks, additional illustrations, patterns, etc. depending on the application. This helps to fully communicate who you are along with creating a complete experience for your audience.
These applications are not final and I’m excited to share the rest of this brand’s visual identity but I wanted to give a peek at what I’m currently experimenting with. More to come! 😎
#branding #branddesign #logos #logoinspiration #logomark #butterfly #designinspo #designinspiration #graphicdesigner #branddesigner #adobe #adobeillustrator #photoshop #customtype #typography #adobeexpress #troutdesignco
These applications are not final and I’m excited to share the rest of this brand’s visual identity but I wanted to give a peek at what I’m currently experimenting with. More to come! 😎
#branding #branddesign #logos #logoinspiration #logomark #butterfly #designinspo #designinspiration #graphicdesigner #branddesigner #adobe #adobeillustrator #photoshop #customtype #typography #adobeexpress #troutdesignco
A fresh food run deserves a cute bag. We designed this tote bag for @cafedella, a café, market and bakery providing vegetable forward dishes and house-made pastries out of Hailey, Idaho. 🍅🥬🥕🥔🫑
#illustrations #designer #designinspo #designinspiration #branddesigner #veggies #branding #graphicdesign #graphicdesigner #adobe #adobeillustrator #brandinginspiration #branddesign #merchandise #totebag #troutdesignco
#illustrations #designer #designinspo #designinspiration #branddesigner #veggies #branding #graphicdesign #graphicdesigner #adobe #adobeillustrator #brandinginspiration #branddesign #merchandise #totebag #troutdesignco
Sharing some illustrations created for a recent project for our client based out of Albany, NY. Full brand reveal coming soon! ❤️📸🌷
#illustrations #designer #designinspo #designinspiration #branddesigner #custombranding #branding #graphicdesign #graphicdesigner #adobe #adobeillustrator #brandinginspiration #branddesign #logos #logoinspiration #troutdesignco
#illustrations #designer #designinspo #designinspiration #branddesigner #custombranding #branding #graphicdesign #graphicdesigner #adobe #adobeillustrator #brandinginspiration #branddesign #logos #logoinspiration #troutdesignco
Additional materials for @surfsprayhawaii🏄🏽♂️💦🤙🏼
#graphicdesign #branding #branddesign #brandidentity #designinspiration #designer #visualidentity #designinspo #designinspiration #adobe #adobeillustrator #illustrator #illustration #photoshop #customtype #typography #skeleton #custombranding #hawaii #troutdesignco
#graphicdesign #branding #branddesign #brandidentity #designinspiration #designer #visualidentity #designinspo #designinspiration #adobe #adobeillustrator #illustrator #illustration #photoshop #customtype #typography #skeleton #custombranding #hawaii #troutdesignco
Introducing the branding for Surf & Spray located on Oahu’s North Shore. This was a fun one to work on! 🏄🏽♂️💦🤙🏼
#graphicdesign #branding #branddesign #brandidentity #designinspiration #designer #visualidentity #designinspo #designinspiration #adobe #adobeillustrator #illustrator #illustration #photoshop #customtype #typography #skeleton #custombranding #hawaii #troutdesignco
#graphicdesign #branding #branddesign #brandidentity #designinspiration #designer #visualidentity #designinspo #designinspiration #adobe #adobeillustrator #illustrator #illustration #photoshop #customtype #typography #skeleton #custombranding #hawaii #troutdesignco
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