NEVER HUSTLE ALONE: Since we’re all hustling, let’s do it together. Dazey’s positivity and work ethic is contagious, and it helps to know that someone else is out there going through some of the same things I/you/we are. With this design we wanted to create a sense of community in knowing that another babe is out there getting after it. That’s empowering, and very motivating.
UNITE & CONQUER: The “unite and conquer” design is a play off of “divide and conquer,” and speaks to the fact that if we are able to come together there isn’t anything we can’t do. The saying emphasizes the “power” in empowerment, and the ladies in the design represent all of us using that grit and determination to conquer our goals.