Barista Alley is a specialty coffee shop located in downtown Greer, SC. The company, which opened shop in 2017, was looking for a clean, streamlined logo mark that would be easily recognizable and work well within the historic downtown area that it is located. It had to appeal to the 20-something crowd while also fitting in with the “old-school-charm” buildings around it. The interior at the shop is rustic, open, and airy...just the right place to sip a crafted latte. They were looking for a logo and branding system that was elegant and classic as well, with a hint of cool.